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TOO Journal
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Trends
Small: The New Big
Various store formats have been developed and trialled by brands in the context of covid-19 – but...
13th April 2022
Trends
TOO x TOO
Issue #100
This issue of TooXToo is a very special one…this week, we turn 100!
25th February 2022
Trends
Brands that ‘cosy-fy’ their space
Consumers are now inspired by a moderate, comfortable, and sustainable way of living and working....
6th October 2021
Trends
Insights
Gen Z have set the agenda: Expression, Fluidity & Individuality. How can brands respond?
Gen Z are the first generation of digital natives – who have grown up alongside technological...
19th May 2021
Trends
The welcome honesty of #WombStories
During the Coronavirus pandemic – we have seen many brands act quickly to offer support. Whether it...
28th August 2020
Trends
Off-White’s flexible flagship
With 32% of global internet users saying they’ll visit stores less frequently – is physical...
28th August 2020
Trends
Retail post pandemic: Make it fun, make it art!
With retail spaces carefully and prudently reopening after lockdown, the days of being shoulder to...
28th August 2020
Trends
How lockdown changed advertising
As the UK went into lockdown in the last days of March all but the most essential stores closed,...
22nd July 2020
Trends
How businesses are responding to coronavirus
It’s hard to see positives amongst the coronavirus panic, but we’ve got some good news for you.
23rd March 2020
Trends
Last year in design: Memorable or Forgettable?
Reinventing Retail With the new year a distant memory and fully in the flow of a new decade we...
12th February 2020
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