Our team had a busy week out in Düsseldorf at Euroshop 2023. It was great to meet so many like-minded creatives, existing clients, and observe the scale of innovation taking place across Europe in the retail industry.
Feel Good. Do Good
Our design concept was inspired by what we call fundamentally good design. Our pink and yellow coloured stand acted as a canvas for a diverse collection of stickers designed and produced by our very own creatives at The One Off.
Located in the designer’s village, it was a great spot - buzzing with designers and industry creatives keen to have a chat and learn about good design.
Each visitor that came to our stand was encouraged to choose a sticker, adding to the growing collection masking the stand. As the days passed, the pink and yellow structure became less and less visible as stickers dominated - producing a mural of feel-good motifs and graphics.
Flagships that deliver
As well as creating a stand which we were immensely proud of, we had two of our team: Richard Collier and James Hanson speak on the Retail Designers Stage on two of the days, on how to build flagships that connect emotionally with shoppers and deliver commercially.
It was a great opportunity for the team to share their knowledge and experience in the retail industry from both a design, and business perspective.
“Getting the balance between consumers hearts and minds with fundamentally good design protocols can deliver the best brand flagship spaces and a good profit.
Creating a great integrated brand story that connects to consumers and inspires them to join your brand can be supported with the right site selection, retail operational rigour, product density with efficient design systems that operate faster and work better.
It’s the balance between a brand feeling good and doing good. Being both emotionally inspiring whilst doing the commercial numbers.” (James Hanson, Managing Director)
The chatter continued off stage, and it was great to see so many clients and partners, as well as meet so many new people who visited our stand to chat about how we can help their brand ‘feel good’ and ‘do good.’
We are now in the process of following up on the wonderful conversations we had during our time at EuroShop, so please keep an eye out for any communication from us.
We want to say a big thank you to everyone in the team that worked so hard to get us there, and to the team that were on the ground in Düsseldorf manning the stand and connecting with peers in the industry.
Next Stop: Salone Del Mobile
We want to offer our clients and partners an exciting opportunity to inspire your team as you visit the annual Salone Del Mobile in Milan and see the exciting retail and hospitality on offer in this Italian city known for its innovation in both fashion and design.
Milan is gearing up for one of its busiest months of the year and our trend tour will take you straight to the action. The tour will run across two days including a hotel stay and dinner arranged at exciting and innovative hospitality venues.
Limited spaces available. Learn more about our Trend Tours at https://lnkd.in/evZgU7dG or contact firstname.lastname@example.org for more information.
Get fresh insights direct to your inbox
No spam, we promise