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Break up with Fast Fashion, now...

By Megan Hotson, on 15th September 2022

Although cheaper, and more convenient to buy – fast fashion has a detrimental effect on both people and the planet.


A recent survey from Global data revealed that 1 in 3 Gen Z consumers feel addicted to fast fashion. In response to this staggering statistic ThredUP have created a hotline designed to help people kick their bad habits.

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The Fast Fashion confessional hotline has been created with Stranger Thing’s actress Priah Ferguson. When users call the hotline, they will reach Priah who will be there to offer them a powerful pep-talk on breaking up with fast fashion.

Depop is bringing thrifting to the realm of gaming in partnership with Sims – enabling players to select their own clothing and merchandise it to earn their own virtual currency.


Here’s the twist – this clothing that will be available for users to shop and wear will all be thrifted.

Users will be able to re-sell their clothes in the game through a Sims app dubbed ‘Trendi’, replicating the same experience physical users have through Depop.

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What Depop is actioning seems paradoxical given the fast-paced, constantly evolving nature of gaming in contrast to the slow, and more considered ethos that defines their brand. This is precisely why Depop are entering this virtual world – to appeal, and remain relevant to the increasingly digital world we live, work, and operate in.

TOO Takeaways:

-Depop are cleverly targeting teens – the most frequent users of their game with their new partnership. By selling second-hand in the virtual world, Depop hope they can encourage these users to shop second hand in the real world too.

-Consumers need not only encouraging, but solutions to fast-fashion to facilitate more planet-friendly consumption. The burden here lies with brands, and a top-down approach is necessary to allow consumers to make more positive choices when it comes to clothes shopping.

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